Oracle is suing Google and claiming an estimated $1 billion in compensation. Oracle and Google are fighting it out in one of the biggest tech lawsuits to date pertaining to IP rights. Their platform currently manages more than 100 million accounts, and by acquiring TxVia Google will be able to scale Wallet to beyond NFC-enabled mobile payments.īut besides their strong moves, Google has also been in the news lately for their battle with Oracle. TxVia is a mobile payments technology company with core offering that include a payments platform that supports prepaid cards, reloadable cards, and gift cards. Play is integrated with their other offerings so that users of Google+ can see recommendations from friends.Īs part of their acquisition spree, Google recently acquired TxVia to help build the Google Wallet offering.
#Internet ad wars android
This quarter, Google announced the launch of Google Play, a service that lets users access their media content, books, apps, and games from the web or from their Android device wirelessly and with no synchronization required. The new system will help Google do away with the sales reps who were needed earlier to manage ads for the businesses. The program will be known as AdWords for Video and will be launched next month to help small businesses create self-service video campaigns. They are also focusing on video advertising and plan to roll out a streamlined advertising program for YouTube. For Q1, analysts believe that mobile advertising accounted for 14% of revenues and will grow to 25% by the end of this year. However, by the end of the year, mobile revenue shares had grown to 12%. Last year, Google’s mobile ad revenues were a mere 5% of their total revenues. Google’s mobile business is strong and now accounts for more than 90% of mobile searches in the country.
eMarketer expects Facebook’s growth to slow down based on their S-1 filing, which reflected a lower than expected growth rate in 2011, especially in the fourth quarter. Google’s share has been on the rise since they acquired AdMob in 2010. online display ad revenues are projected to grow from $12.4 billion last year to $21.91 billion by 2014. Display advertising has become a two-horse race, with Google and Facebook together expected to account for a third of online display revenues. Their growth is expected to continue to the next year, when their market share will surpass Facebook’s as Google goes on to claim 20% of the U.S. eMarketer estimates that Google will account for 16.5% of the U.S. Within advertising, the display business is operating at an annual run rate of more than $5 billion. YouTube too saw more than 800 million monthly users uploading more than an hour of video per second. Google is working to improve this and recently redid the site so that it is now simpler to navigate and has a page similar to the Facebook profile page.Ĭhrome and Android also showed strength, with Chrome reporting more than 200 million users and Android activations growing to 850,000 a day. users of Google+ spent an average 3.3 minutes on the network in January, compared with Facebook’s user average of more than seven hours.
But keeping users engaged remained a challenge. In a move that was not welcomed by analysts, Google announced plans for a two-for-one split of their stock.Īmong other operating metrics, Google+, their social network service, continued to add users and reported more than 170 million registered users.
Over the year, paid clicks grew 39%, with cost per click falling 12% during the same period driven by the company’s push in mobile advertising. Revenues from Google sites grew 24% over the year, while revenues from partner sites were up 20%. EPS of $10.08 was significantly ahead of the Street’s target of $9.65. Google’s (NASDAQ:GOOG) Q1 revenues grew 24% over the year to $8.14 billion, marginally shy of the market’s expected revenues of $8.15 billion. The ad spending boom is already stirring up an ad war among online giants. The researcher estimates that by 2016, online ad spend will account for $62 billion. Double-digit growth is projected to continue till 2014, when online ad spending in the country is projected to reach $52.8 billion. will grow 23.3% this year to $39.5 billion. According to researcher eMarketer, online ad spending in the U.S.
0 kommentar(er)
