Your sense of reality will be shattered as you discover how that one shortcoming is exactly what makes James Cameron's choice of Papyrus one of the most briliant font choices of the century.ĭownload now, and read this short read on the comfort of your favorite e-reader. You'll be dismayed to find out Papyrus's one, giant, shortcoming. You'll be shocked to learn about Papyrus's deceptively solid fundamentals. In In Defense of Papyrus, former type snob and design commentator David Kadavy (author of Design for Hackers) finally formulates a coherent explanation of why the Papyrus font was used in the international blockbuster, Avatar.įor the first time ever, Kadavy breaks down why type snobs hate Papyrus.
#Avatar papyrus font movie#
Why would a movie with a $280 million budget not only use a font that ships free on nearly every computer on the planet – but that also happens to be the world's second-most-hated font?įor a decade, nobody could make sense of it. Even Ryan Gosling spoke out about the issue, through a hilarious (and horrifying) SNL skit. Whether or not that will mean anything in the long-run for Avatar: The Way of Waterhas yet to be seen, but it’s something worth noting, regardless.In 2009, director James Cameron set the typography world on fire, by using the Papyrus font for the logo of his movie, Avatar.
Of course, there may still be things for people to make fun of it for, either in a joking manner or a more serious one, but its choice in font is unlikely to be one of them. Saturday Night Live got a lot of mileage out of Avatar’s use of Papyrus, but Avatar: The Way of Water’s new logo means that those kinds of jokes won’t find their way into the discussion surrounding the sequel. Changing the logo doesn’t do a lot in that regard, but it does create one less thing that people can make fun of the movie for, while also giving a creative alternative to it. As such, The Way of Water faces an uphill battle in getting people invested in it, so it can’t afford to do anything that would make people think it’ll just be a retread of James Cameron's Avatar. As previously discussed, Avatar has received a lot of criticism in the years following its release from people finding its characters boring and its story derivative of other films. While the logo probably wasn’t made with the Saturday Night Live skit in mind, the change in style can still help with The Way of Water’s overall reception. All of it comes together to make Avatar: The Way of Water's logo look far more creative and visually appealing than the first movie’s, which is the perfect response to the Saturday Night Live skit. Not only does the logo use a font that’s distinctly not Papyrus, but the first “ A” in the “ Avatar” part of the logo is styled to have what appears to be a toruk as part of the letter. Related: Disney Is Right, Your Avatar 2 Cynicism Makes No SenseĪvatar’s use of Papyrus has been the subject of a lot of mockeries, and Avatar: The Way of Water is immediately paying that off with the reveal of its logo. The skit even ended with the title of the skit, “Papyrus”, being written in Comic Sans - another font that has a reputation for being ugly - as if to say that Papyrus is such a bad font that it shouldn’t even be written as a word in a nice font.
In 2017, the joke was the focus of a Saturday Night Liveskit where a man named Steven, played by Ryan Gosling, was obsessed with how a blockbuster film like Avatar could use Papyrus for its font. Avatarhas been the subject of many jokes and critiques in the years following its release, and one notable joke has been making fun of the movie for using the Papyrus font, which is commonly cited as being an inferior and ugly font.
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